Lively Town - Friendly Community
Sturgis, located in the northern Black Hills, is a small but lively city known for its world-famous motorcycle rally. But beyond the annual event, Sturgis offers a charming downtown, scenic roads, and outdoor opportunities, making it a great place to visit year-round.
Downtown Sturgis
The downtown area features unique shops, delicious restaurants, and historic buildings. Check out the Sturgis Motorcycle Museum and Hall of Fame, where you can learn about the rally's history and legends.
Bear Butte State Park
A sacred site for Native Americans, Bear Butte State Park offers hiking trails with stunning views and educational exhibits.
Ride the Black Hills
Explore over a million acres of forest and mountains on your motorcycle, car, or bike. Experience the twists and turns of Iron Mountain Road, Needles Highway, and Spearfish Canyon Scenic Byway.
Sturgis Motorcycle Rally
Held annually in August, the rally attracts motorcycle enthusiasts from around the world for a week of concerts, races, and other events.
